HMDG Capacity Engine
Capacity Report

What your occupancy number is hiding

Your PMS tells you you're at 92% occupancy. That might feel reassuring, but it means very little, and honestly, it's a business metric that could be damaging.

Why? Because that one number is mixing rooms, staff, sickness cover, blocked diary, admin time and overtime into a single figure. For example, it can go over 100% when a staff member pops to the doctor for an hour.

Capacity is the most important commercial metric in a clinic. But it's your clinic capacity you should be looking at, not what your PMS tells you. You make hiring decisions, pricing decisions, marketing decisions off this number. If it's wrong, they're wrong.

Enter your numbers below. We'll separate what's actually happening from what your PMS is telling you.

Your clinic

Structure and pricing. Edit to match your setup.

Optional. The number your PMS currently shows. Leave blank if you don't have it.

Last week

What actually happened. These drive every number below.

Hours of treatment actually scheduled.

Initials that became a follow-up.

You're leaving on the table
£145,920/year
(£3,040/week)

Your capacity could deliver 48 more appointments per week than you're currently running. At your blended fee of £64, that's £145,920 of annual revenue you theoretically have room for.

Unlocking this requires demand you don't currently have. Rooms and labour aren't the constraint. Focus on lead flow and booking conversion.

At your current fees of £80 initial / £60 follow-up. Use the Pricing Engine to further investigate your commercial opportunity.

What your PMS is hiding

One number is hiding three different stories. Here they are, separated.

Clinic capacity
66.5%
Completed treatment hrs ÷ total clinic hours available
Clinician utilisation
79.8%
Completed treatment hrs ÷ rostered clinical hrs
Demand fill
90.0%
Completed appts ÷ throughput cap

Yield and retention

How much each hour is producing and how well patients are returning.

Revenue / clinic hour
£59.53
Clinic yield
Revenue / clinician hour
£89.52
Labour yield
Rebooking rate
78.0%
-2.0% vs target

Running well? Let's make it run harder.

HMDG is a specialist marketing agency for MSK clinics. If you want to grow beyond current capacity, that's where we come in.

Talk to HMDG